O:ZN, our second LP, was revealed to the world on 24/10/11 via Emerging Species. In the wake of the album dropping we thought we’d give you a whistle stop tour of the promotional campaign behind the release. Aside from the usual run of promo videos, singles, photo-shoots etc, we wanted go a step further and try and make the experience as immersive as possible – it seemed only right when dealing with a concept album.
The heart of the campaign is o-zn.com, a site dedicated to the world we created around the album, this acted as a central hub for all the various promotional mediums we employed (as well as our ‘only means of communication’ whilst we were trapped in the depths of The Cabin). If you want to fully explore the process of the campaign that’s the best place to look (start from the oldest post if you really wanna nerd out), in the meantime the next few posts will briefly cover some of the ideas and techniques that were used.
A series of short podcasts we dropped weekly up to the release to tease and tantalise, each podcasts features skits we recorded and a sneak peak of an O:ZN track at the end. We felt that these podcasts helped build an image of the world O:ZN is set in, they’re also a bloody good laugh. You can find all the podcasts on our mix cloud page.
In August 2011, “Being Watched” got a brand spanking new video, so we got some remixes together from various producers in the fam, re-packaged it with some fantastic new artwork from Nottingham’s own Rikki Marr and put it on bandcamp as a free download (which includes the video in the download package).
The video was shot and directed by Christian West, and features Undali’s Cuntstubble Laggins, Wyt Fang and our boy Kai Owens.
It’s been a while since we left you, we’re sorry we left you…
In case you’re not aware O:ZN IS OUT NOW and we have finally emerged from our underground lair. A lot has happened in the last year, so please bare with us as we bring you up to speed…
If you’re curious as to exactly what happened during our time in the hideout, you should check:
On 11.09.11, we released this video.
In case you haven’t already heard, we have decided to give away our 2007 debut album ‘… A Prelude’ absolutely free!!! Not a penny, nor a sausage not even a thank you is required (though thank you’s are always welcome!). However, if you’re one of those good souls (/nutters) who still prefer to pay for your music, the album is available from iTunes and I think there may even still be some original CD copies (collectors item don’t you know?) on sites like Suspect Packages. Or just follow the link below to get it for free!!!!
Still need some convincing? Don’t just take our word for it, see what the press thought:
“On this pin-sharp debut album, their hard work is self-evident. Stepping from a refreshingly different angle”
“this crew are destined for greatness.”
“DefDFires are evidence of the dangers of generalisation…with lyrical content that knock the spots off many other rappers with their intelligence, humour and originality and beats to match.”
-HAM & HIGH
“DefDFires tell their street stories as storybook fables, over bustling boom-bap brushed with folk and psychedelic caginess… the intensity of the North London crew’s murkier moments will impress.”
-ONE WEEK TO LIVE
“Some welcome imagination… Check for DefDFires if cinematic sounds and huge production values tickle your fancy.
“bringing some refreshing drama and lyrical content to the game.”
“wasn’t really feeling it I’m Afraid”
-GUNS AND AMMO
Here’s an old remix of our not-exactly-on ‘A Prelude’ track ‘Stop The Clock’, chopped and twisted courtesy Manic. It was done ages ago, before the album I think, but we only heard it a couple of years back. Hope you enjoy.
For all the audiophiles out there, there’s the original too… this full version was also not included on “A Prelude”!!