Uncle Jazza has been spending lots of time making videos for his new project (more on this later) and decided to put together this stills video to his O:ZN track ‘Beyond The Brink‘. Featuring the artwork of Vitaly S Alexius who’s images seem to perfectly fit the imagery Jazza brought to the track. Enjoy.
Tomorrow is gonna be massive. Come down if you’re in brighton.
It seems the good people at West Productions managed to salvage some footage from the O:ZN safe house. Dark times…
For those of you Londoners who expressed your sadness at missing our live band return gig in Colchester, fear not, we will be performing with the band again on the 25th February in Camden Town. Dunno what time time we’ll be on but come down to Camden Rock, 18 Kentish Town Rd to shake a leg with your friendly neighborhood DefDFires…
A few of you have got in touch recently asking where you can buy the lovely new DDF tees that we’ve been rocking in all our new photos/at gigs etc. It gives us great pleasure to announce that the T-Shirts are available from the Emerging Species store, or you can buy them directly from the DDF bandcamp page and you’ll get a free download of O:ZN too! Gotta give a shout to the good folks over at THTC for helping us out with printing, and as usual with THTC products you can expect the garms to be of high quality. Stocks have been flying off the shelves already so order yours now to avoid disappointment; and looking really uncool at the next DDF gig.
If you haven’t checked them already you really should check Gentle Mystics, featuring our boy Elian Gray. Do say we didn’t warn you.
O:ZN, our second LP, was revealed to the world on 24/10/11 via Emerging Species. In the wake of the album dropping we thought we’d give you a whistle stop tour of the promotional campaign behind the release. Aside from the usual run of promo videos, singles, photo-shoots etc, we wanted go a step further and try and make the experience as immersive as possible – it seemed only right when dealing with a concept album.
The heart of the campaign is o-zn.com, a site dedicated to the world we created around the album, this acted as a central hub for all the various promotional mediums we employed (as well as our ‘only means of communication’ whilst we were trapped in the depths of The Cabin). If you want to fully explore the process of the campaign that’s the best place to look (start from the oldest post if you really wanna nerd out), in the meantime the next few posts will briefly cover some of the ideas and techniques that were used.
A series of short podcasts we dropped weekly up to the release to tease and tantalise, each podcasts features skits we recorded and a sneak peak of an O:ZN track at the end. We felt that these podcasts helped build an image of the world O:ZN is set in, they’re also a bloody good laugh. You can find all the podcasts on our mix cloud page.
The facebook zombie virus was a very simple and effective idea; get the album artwork, slap it on facebook two weeks before the album’s release, tell all our friends that whoever makes it their profile image will get a free download of the album. It was an easy, cost affective way, of us getting the image in peoples heads, directing new people to our page and a way of giving our supporters some freeness for their troubles. It also brings a whole new meaning to ‘going viral’ (sorry – I had to).
The following pictures show the virus spreading and have been edited so as not embarrass anyone nerdy enough to rock a DDF logo on their profile for two weeks. Thanks to all involved.
Video by Greg Blackman.